Much more
than a newsletter
Email marketing servicetailored to your brand and including editorial plan, copywriting and translations, graphic layout, list management, analysis, and reporting.
And lots of creativity.
In the spring of 2018, I set up the first email marketing service for the fashion house Lardini, a publicly traded company with points of sale around the world. Still in charge of the activity, I am happy to help make it one of the digital marketing tools with the highest return on investment.
Who is it for?
Newsletters are part of your marketig-mix, but you lack someone in the team who can take care of it. You could outsource it to an agency, but you’re afraid that it may turn out being both too expensive and run by resources that are not committed enough to your project. You would like to find an experienced and passionate person for this task, but a new hire is not possible right now.
My newsletter service is for you! By choosing to work with a maximum of three newsletter clients per season, I can guarantee the availability and commitment you dream of, for a flawless email marketing service.
What is included?
I have been working for over 10 years on email marketing projects. I create optimized cross-platform newsletters, I set up A/B testing to make them effective, I develop integrations and automations to improve conversions. Last but not least, I analyze the results to constantly improve the return on investment and the overall service I offer. At the end of the year, I give you a very useful (and very clear) annual report on the activity carried out and the goals met.
Strategy
Outline of an email marketing strategy tailored to your company. In this phase, we will define the objectives, analyze the competition, and identify the trends of your target market.
Planning
Drafting of the editorial plan, over a minimum of 6 months, drawn up on the commercial plan and based on the available material (press releases, product details, catalog images, etc.).
Tools
Creation and/or optimization of the chosen email marketing service account, including user experience improvements for when contacts want to update their preferences or unsubscribe.
Layout
Creation of one or more templates for each type of communication you want to send: men’s/women’s collection, B2C/B2B, promotional or editorial content, product or institutional newsletters, etc.
Content
Copywriting and text editing for each newsletter, visual content creation (standard or animated images, banners, etc.), and translation management for any multi-language versions.
Test
Tracking all links in the newsletter for optimal analysis and results reporting, and test sending to all designated recipients.
Sending
Management of the contact list, with periodic optimization activities. Segmentation of the recipients, with possible geolocation if desired, and scheduling of the sending.
Report
Report of the results generated by the newsletter and comparative results of the last campaigns sent. Possibility to receive a detailed analysis on individual segments.
Let’s work together
The cost varies depending on the options chosen (languages, geolocation, multiple sending, type of report). The price of a non-segmented, bi-monthly, and monolingual newsletter with detailed analysis and report is €350. For a custom quote, get in touch!